
A brand born and inspired by the plains of southern Alberta. Filled with Canadian pride, environmentally and ethically conscious, and passionate for all things local.
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A design inspired by a Dublin plumber who became a two-division UFC Champion and the king of combat sports.
Conor McGregor exploded onto the MMA scene after doing the impossible, defeating a champion who held the title for more than a decade. A fighter that is known for his confidence and bulletproof mindset. He not only talks the talk, he also walks the walk; being the biggest PPV draw in UFC history, holding the UFC record for fastest victory in a title fight, and the first fighter in UFC history to hold titles in two weight divisions simultaneously.
He is a business mogul, fashion icon, and family man.